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Michelle: Well hello there Health coaches! Welcome back for another episode. Today I have such a treat for you guys. I have been hearing your questions again and again, “Michelle, how do I start a podcast? Michelle, you have three podcasts. Can you please tell me all your secrets about how to start my own?” And, I have to admit that it’s almost like a little more complicated than I’ve wanted it to be, which is why I have Caroline here with us because she is going to break it all down. So let’s say hello.
Caroline: Hi everybody.
Michelle: So glad that you could join us. You guys, Carolyn’s been helping me with my most recent podcasts, my most professional podcasts yet. And so she, she knows all the ins and the outs, right?
Caroline: Yeah, absolutely. I’m excited to help you guys figure out how to start a podcast. It’s not as hard as you think.
Michelle: Good, good. And just tell everybody, cause I call you like my podcast producer. I don’t know how do you, is that good producer?
Caroline: Yeah, absolutely. So, I call myself a podcast editor/producer. And so basically what I do is I help people launch their podcast and then I also help people maintain their podcasts. So editing, publishing, the whole nine yards.
Michelle: And that part is actually really key. I know today we’re talking about how to start a podcast, but what did we say? It’s actually easier to start a podcast and it’s harder to maintain a podcast.
Caroline: Yeah, and I think that’s actually really, really key when you’re thinking about starting a podcast is you really need to have an honest conversation with yourself and say, okay, do I have time? Can I maintain a schedule? Because consistency is really important to building your audience as a podcast or, and so that’s kind of one of those things you really have to think about like how much time can I give to this? Can I be consistent? Can I keep on the system? Those kinds of things. And usually the answer is yes, because if you really want to start a podcast, then you’ll make room for it in your schedule.
Michelle: I find that the only way it works, and we’re going to, we’re going to start from the beginning, but I done it on a weekly basis. I mean I do have a podcast that goes out three different podcasts they publish approximately weekly, and the only way to make it happen is to just put it into my non negotiable calendar appointments for myself. Like this is the day I record or this is the day that I plan or whatever. And it just happens every day, you know, every week at the same time.
Caroline: Exactly, exactly. Yeah, that’s super important. With my podcast, we do the same thing. We have a day set aside because I have a co-host and once a month or twice a month and we just, we put it on the calendar, we don’t skip it and we make it happen and we will sit down and record more than one episode because batching also will help you stay on top of things. So yeah, I definitely agree with that for sure.
Michelle: Good, because I want to just tell, I’ll just tell you guys about my podcast history really quick. So my first podcast, which I do not have anymore with something that I was like, I can figure this out, I can do this and is what was good about the approach. And I think you could all take this part of it anyway. I was like, well, you know what, I don’t have a fancy microphone. You know, I don’t have a, I don’t have one of these audio technical things like I have now or anything. I just had my ear buds that came with my phone and I thought, well, the hell with it. I’m just going to use that. And you know, I don’t have any fancy software, but I have garage band and I’m just going to record into that. And you guys, you really can start that easily. Um, but what I didn’t do, and when we were talking about this episode, um, coming up, a lot of, a lot of my audience was asking this question, Caroline, they were saying, but how do I come up with content? And then I would say, come up with content consistently that’s going to create a listener base. It’s going to have people coming back for more, like how do you advise people get their content situated?
Caroline: Yeah. So that I think content and tech are kind of the two biggest hang-ups that I find with people who are starting their podcast. And, with content, what I always recommend, you know, when we start our businesses, um, when we go into a field of career, we kind of develop a why, right? Like why am I doing this? Why do I want to do this? What’s kind of my mission? And I think it’s important for your podcast to have that as well. Why are you starting a podcast? Uh, what, what information are you wanting to share? Why is it you want to reach people in this way? Because it is a very unique way to connect with people, to connect with listeners, to connect with potential clients, those kinds of things. And so really kind of hammering down that why. And then from there I like to think about, okay, where is my listener right now?
Caroline: What are their pain points? What are they struggling with? What do they want to hear? What do they want to know about and just brain dump a list. And we literally like I have, I use Trello and I know some people use Asana. There’s a, you know, you can even just use a spreadsheet, a piece of paper, a notebook, and I just keep a running list of questions that people are asking me in relation to it. Things I’m seeing in Facebook groups that people are struggling with. Uh, maybe there’s something going on in the news or in the media that has to do with whatever topic I’m podcasting on. And you can actually sometimes take those topics and dissect them into several episodes. You know, there’s so many facets to things that you can talk about. And so just having this continuous brain dump, you know, and then think about, okay, what’s going on in your life that maybe pertains as well. Because the thing about podcasting is people want to hear from you. That’s why they’re listening, right? So they want to connect with you, they want to get to know you. And so don’t be afraid to share your story as well. But I can guarantee that once you start that process you will have a lot more to talk about than you thought you would.
Michelle: I like that idea of taking a topic and like breaking it down cause so often, especially with health stuff, you know, yeah I could deliver an hour thing right now about eating less sugar.
Michelle: And that’s okay. But I think it would even more interesting if I broke that down and maybe I did three episodes and each one was like my favorite, like three of my like biggest triggers for sugar are three of my biggest craving. You know the be one episode about Joe Joe’s from trader Joe’s. There’ll be another episode about who chocolate bars, you know, and you can, you can, you can like it’s like cells that divide, you know, you can like take topics and just keep dividing them and dividing them until it actually becomes more interesting and more personal. Cause you now you’re getting into like specifics
Caroline: For sure, for sure. And I think too, once you start recording, which you know, that’s my number one tip is just sit down and start recording. But once you start recording too, you’ll find that more topics will come out of it and come out of it and come out of it. You know, as you’re talking about us a topic or like you were saying like the sugar situation. So you start talking about one food and then Oh my gosh, you remember this one over here? And then all of a sudden you’ve got a whole new thing. Um, you know, like you’ve been doing with your podcast. So you’ll have episodes about a topic that’s broken down, right? Very specific. And then you did a great episode with a recipe. So you were like, what do you, my listeners want to hear, where can I meet them right now? What’s something actionable I can give them? And it was perfect. It was awesome. And so just thinking about too, like what are some unique things that you can share as well?
Michelle: Right. The format is interesting and so you brought it up with this newest podcast. All right, let me just talk about the three podcasts really quick. First we have The Healthy View, which I have two co-hosts and we get on zoom like this and we record and we batch record like you were talking about and we do it pretty bare bones. You know we just have my assistant just you know it does a tiny bit of editing and that’s it, right? It’s like a super bare bones then and we pick a topic for each one of those based on just what we feel like, just like what we feel like talking about. We kind of agree on what the topics will be. So that one I feel like is my most simple podcast.
Michelle: The other is this podcast for health coach power community. The concept behind it was that I wasn’t going to like dream up my own topics. I was going to come on and answer questions from our group. Cause now we have like 8,000 plus members as of this recording. So there’s questions like every day. I obviously cannot talk to everybody or I would never do anything else. But I will comb through and pick out the questions that I think are most relevant and was helpful. And then those become topics for our podcast.
Michelle: So that’s sort of been the concept for this. So it’s always different. It’s always relevant cause you guys are actually asking for it. Um, and again, that one is pretty, this one that I’m recording that we’re recording right now. This podcast is pretty bare bones. Again, not a ton of editing. We just put a little music piece at the beginning in the end. Um, but for She’s Got Power, which is my most recent release and this is what Caroline has been helping me with, one thing that I really wanted to explore was different formats for the content. So some of the episodes it’s like me talking for 15 or 20 minutes and like that’s the episode I’m like delivering something to my listeners. Other episodes have a guest, other episodes have an expert guests, and then we’re doing those mini episodes with like a recipe or a quick tip that are only like six minutes long.
Caroline: Yeah. And I think that’s a really good point too, is don’t get hung up on thinking that you need to have a podcast episode that’s 45 minutes, you know, instead think about how much time do you really need to share your content because sometimes a six minute episode is perfect and sometimes a 20 minute episode is perfect. And so I think just kind of taking away all the constraints of like what we think a podcast episode should be, and you’ll find that it’ll be a lot easier because you’ll kind of take that pressure off of yourself.
Michelle: It has also really helped to not have to have a guest for every single episode because that’s a lot of work.
Caroline: Yeah, it is an honestly, as someone who’s edited, like I edit 20 plus podcasts a week, um, I really love, especially when it’s somebody who’s podcasts like yours and you’re connecting with them on a specific topic. Like I want to hear their point of view. And I sometimes feel like that gets lost when you’re doing interviews all the time. Now sometimes the interview works, it depends on the podcast, right? But if you’re definitely having a podcast to share more of yourself and your story and your business, then I would highly encourage doing some solo episodes cause I feel like it really helps the listeners connect with you better.
Michelle: And of course as health coaches you guys, we are selling ourselves, right? We don’t really want to sell the guest or get people over to the guest’s website necessarily. You know, like if you’re going to go through the effort, let’s talk a little bit about like the strategy for your business because it’s a lot of effort, you know, and time and you, you put work into having a podcast go out regularly. You want to make sure that there a return, like a monetary return in your business. Otherwise it’s just a big hobby, which could also be okay. But like in my business I like to see ROI. So, um, so having episodes that are more about me, right? And my business and I actually tell a lot of clients’ stories in my, She’s Got Power podcasts and that has actually started to drive people somewhere where they can download my freebie. Give me an email address and be invited into a consultation call with me. And it’s working. It’s working. It’s good news.
Caroline: Yeah. And that’s really, really key. Like going back to that whole, why are you wanting to start a podcast in the first place? So if you’re a health coach and you’re wanting to build your coaching business and connect with more people, obviously you’re going to have to use this as a kind of funnel. So you want to think about what do you want them to do after they finish listening to the episode. And so it kind of becomes a part of your marketing strategy. So what’s going on in the marketing world? How can you tie that in with an episode, you know, where are you going to direct them to when the episode is over? Make sure you have, you know, like you have a freebie or be sure to join our email list for more tips and tricks, that kind of thing. You want to make sure that you’re not just leaving them hanging. So really thinking about it as being part of your funnel.
Michelle: Yes. And I never did this like years ago. I didn’t even conceive of that. But now like I’m starting to plan season two for the, She’s Got Power podcast. I’m like, okay, I want to run a group program in the spring, so what episodes are going towards when, so I can start teasing it and I can promote it and I can drive people to whatever free event that I’m going to do. And all of that takes some advance planning, but it’s like so worth it because then all of your efforts are going to the same place instead of just saying, “Hmm, I got to record something today. What should I record about?”
Caroline: Oh yeah, that’s, that’s the worst too. Cause they feel like the minute that that happens is the minute the episode is not your favorite. You know what I mean? Like you’re just kind of like, Oh, this wasn’t as, as meaty as they usually are. But too, I think people get hung up. Like they don’t want to be too salesy on their podcasts. And, um, I, somebody told me a long time ago, if you don’t share it, nobody will buy it. So don’t be afraid to, you know, talk about what you are doing in your podcast because the people that are listening are there for a reason and a podcast is a really good way to build that kind of trust factor. So it’s really important to make sure that you’re including, you know, that marketing strategy with it.
Michelle: Yeah, absolutely. If you don’t make offers, you’re not going to make any money. You guys, that’s just how it works. And you can mix it up. I mean like sometimes I’ll have a pretty outright promotion going on and even on this podcast, you guys will hear me say maybe two, three weeks in a row, like sign up for this webinar or sign up for this training. And then other times it’s a lighter touch and it’s a freebie or sometimes it’s nothing at all, but you can mix it up. Sometimes you put it at the front of the episode, sometimes you put it at the end of the episode so that people don’t just tune out for the first 10 minutes or fast forward through the first I what? You’re just talking about your business.
Caroline: Yeah. Yeah. Or the middle’s a great place too some people like the middle, some people don’t. Um, you’ll find that a lot of like paid sponsorships, they’ll want what they call a mid-roll. Uh, but really it just, it depends on what works best for the format. And I think that’s really key. You know, where does it make sense to you to have that promo? How does it weave into the episode? You know, just, you don’t have to put it, there’s no, I like to say this all the time. Podcasting is really the wild west. It’s still young media. It’s still growing, which is why it’s a great time to jump into it. And so you really can make your own rules. Like there are no set standards, you know, that episode doesn’t have to be this way. So you can be unique and do whatever works best for you.
Michelle: So fun. I started blogging like, I don’t know, 12 years ago or something and that’s when blogging was the wild west. Now it’s hard, you see people’s blogs are so polished and perfect and sponsors and this and it’s intimidating, but podcasting’s like still in those early stages. So I agree with Caroline. You can kind of get in now and, and work it and find your voice and like in the next five, 10 years you’ll be the one that has like the star podcast that all the newbies are looking up at.
Caroline: Right. And that’s super key to like, it does not have to be perfect out of the gate because if you want it to be perfect out of the gate, you’re going to keep putting it off and putting it off and putting it off. I cannot tell you how many people I’ve talked to who’ve been planning their podcasts for over a year. So just sit down and start recording and you will evolve and it’ll get better as it goes. And that’s totally okay.
Michelle: 100%. Okay, we’ve got a couple of questions here. Um, let’s, from Andrea, she’s asking how often should a podcast come out and yeah, I don’t know. I don’t know what you think is there. Does everybody do weekly or what’s going on?
Caroline: Weekly is pretty standard. Biweekly is also common, I think. Um, whatever makes sense for you. Obviously as you’re starting out, you know, if it makes more sense to be biweekly, then you know, release a couple of episodes a month. But the main thing is, no matter what schedule you pick, you have to be consistent. So if your listeners are expecting an episode to come out every other Tuesday, you better have an episode coming out every other Tuesday because if they start to see it’s not happening, they’ll stop listening. So really you can choose whatever schedule. I do think weekly tends to do better as far as download numbers go, but that’s really not something you need to be worrying about when you first start your podcast. So find a schedule that works for you, but be consistent.
Michelle: And one thing that has helped so much is also allowing myself to take breaks. Yes. Ah, and someone gave me that advice early on. They’re like, w definitely do not plan to put out 52 weekly episodes a year because you will just burn right out. Right. So like with She’s Got Power, we have like, I think 14 episodes in season one and there’s no rule about that either. You could have as many or as few as you want. And then we’re going to break over the holidays. I’ll probably be recording behind the scenes and then start releasing them again in the new year. But like, Oh, it’s such an exhale to like, yeah, I have a couple of weeks off. Are there any rules or just things to keep in mind when we’re doing breaks?
Caroline: No. Um, I mean, I usually tell people, you know, maybe let your audience know that you’re going on a break. So if you’re not doing seasons and there’s no rule that you have to do seasons, our podcast just, we’re just running it. I think we’re on like episode one 32. Um, but we have taken breaks over the summer. We’ve taken breaks in August when our kids start school, and then we usually take a break around the holidays, holidays because honestly, uh, you know, we find that our listener kind of taper off around the holidays anyways, so there’s no point in killing ourselves trying to get out new content. And so we might just put out like a little five minute episodes. I says, Hey guys, we’re going to take a little break. We hope you have a great holiday. Be back in the new year. Uh, but you know, just communicating that with your listeners, but there really is, again, there’s no rule. And so yes, please take breaks and build them into your schedules because you will burn out for sure.
Michelle: Burnout. Another thing that we’ve done on this podcast, like when I was away in Thailand last spring, I was like, yeah, I could do a live episode from Thailand. So glad I didn’t because first of all, I was vacation. Second of all the time difference is crazy. And so instead I just said, okay, we’re going to take a break from doing the live episodes, but I pre-recorded some like bonus episodes released those. So that was kind of fun.
Caroline: Yeah. And when you get further down the line too, you can even release like best of so you could like re re-release an old episode, put best of in front of the title and you know, be releasing like throwbacks are what we call them. And so there’s a lot of ways to kind of get around that. But I love the bonus episode idea. Having just short little episodes to release is great. And again, you know, that’s something that you thought of that you did that was unique to you. You were like, I’m going to do this. And that’s exactly how podcasting is. So if you come up with a unique way to release your content, go for it. There’s no rules.
Michelle: Let’s get into the technology piece a little bit and all like those bits and pieces behind the scenes. So, I think all of us are savvy enough that with some basic equipment we could record something. Right? You guys like you could sit down with your phone or your computer and you could record your voice saying something. So let’s pretend you have an MP3 and then what on earth do we have to do with that MP3 in order to see it on iTunes?
Caroline: Yeah. So, uh, let’s talk a second about editing. So you can totally edit yourself. Do not think that you need to hire an editor. Um, if you have GarageBand on your Mac, that is a great place to start. It’s really intuitive. It’s actually how I started. It’s drag and drop. Uh, and you don’t even have to cut anything out if you don’t want to. It’s really up to you the style that you want your podcast to be. Um, and if you don’t have GarageBand, there’s another one called Audacity, which is free that you can download. And that one is a little bit more complicated, but there’s tons of videos on YouTube. Again, it’s not that difficult once you kind of get into it. Uh, the other things kind of elements that you’ll want your episode to have. I love an intro with a little bit of music.
Caroline: You just need some royalty free music, which literally if you Google royalty free music, a bunch of websites will pop up. Um, and you can just put those together and GarageBand again like we talked about. Um, and then an outro is also a really good piece to have a call to action. What do you want people to do when they’re done listening? And you can just kind of tack that on as your recording or you can have a separate standard outro that you do, but I promise you, you can open GarageBand, you can open audacity, you can put these together. Okay. You can do it. I believe in you. Once you have your episode and it’s done and you’re ready to go, you have your MP3, you’re going to need what is called an RSS feed host. And my favorite is Libsyn. I love them because they are kind of on the front of the podcasting industry.
Caroline: They tend to get a lot of the destinations before some of the other people do. And they’re, you know, kind of back-end stuff is really, really good for podcasting. I won’t get too technical on you, which I can do very easily. So, um, but you’ll need a host. And this host is where you’re going to actually upload your episodes, give them a title, maybe put in a summary paragraph, some important links you want people to follow. You can actually give the episode a website. So when we were talking about redirecting people to you after they’ve listened to the episode, you can actually put your website in there. So when they click on episode website, it’ll take them right there.
Caroline: And so you’re actually going to schedule and publish that episode there. And then that is going to distribute it to all the destinations, all the places that it needs to go. iTunes, Google, play, Stitcher, tune in, there’s a lot of them. And that feed, it’ll give you like a, a special URL. So it will be, you know, www.libsyn.com/your podcast name slash some numbers. Slash. RSS. Okay, so that’s your RSS feed URL. And then you’re going to take that URL and you’re actually going to say, Hey iTunes, can you please put this on Apple podcast for me? And if you literally Google submit podcast to iTunes, a website will come up, you’ll log in with your account, you’ll put in that URL and then they will approve it and it’ll be up on iTunes. And then you never have to do that again. All you ever have to do is upload it to your host, which in this case we’ve been talking about Libsyn and there’s a lot of hosts out there. Um, but I would, if you’re serious about doing this, you know, having it be a long-term thing, then I would definitely look at something like Libsyn for sure.
Michelle: Okay so, I’m going to spell that out for people cause I know they’re going to be like live what? It’s lib S Y M yes and.com. Um, and that’s where we host my podcast and it’s it service that you will need to pay for it is the smaller it, depending on how many episodes and how longer episodes are. If you like released three hour episodes, every week you’re going to have to pay for a bigger plan. But it depends on how big they are. You know, you can get away with like $5 a month. I want to say.
Caroline: Yeah, if I, I usually around the $15 a month mark is kind of where people land. Um, $15 to $25 is kind of, I would say average because once you start getting into those 20, 30 minute episodes, that take up a little bit more storage. And so basically what you’re paying for is storage and that resets every month with, with Libsyn. So that’s what you’re paying for. So the bigger the file size, the more storage you need, the more you’re going to pay basically.
Michelle: But if you’re like just dipping your toe in and you’re like, I’m going to release like one episode every other week and it’s going to be like 10 minutes long, you can do this very cheaply. You can always upgrade. And they’re like logging into Libsyn. Like I can see the stats for this podcast. Like every month we have like a thousand more downloads than we did the month before. And it’s like so great to see those numbers.
Caroline: Yeah, it’s really cool too. And what I love too about podcasts is the episodes. They, they’re there forever, right? They’re just hanging out there forever. And so, when new people find you like three months, four months, six months down the road, they’re going to start at the beginning and listen through all your episodes. And so it’s really cool to see how your podcast episodes age and that’s, that’s really key too. Like don’t get hung up on the numbers because as you release more episodes, as the age of your podcast episodes grows. So will their download numbers.
Michelle: Absolutely. It’s like anything, right? It’s just like building your mailing list or whatever your Instagram following. We all start with like one follower who is our sister and then then from there it grows and it, you know, it tends to kind of have exponential growth. If you are consistent, you are consistent. The keyword here. Yes. Key keyword here. So I know, so that I know it’s like a little bit of like weird technology. They’re like, you’re going to need the hosting with the, with Libsyn or something like Libsyn and then you have to have Lipson talk to iTunes to get your RSS feed up on iTunes. But even if you have to hire someone to just help you with that little piece once it’s done, it’s done.
Caroline: Exactly. Yeah. You never have to mess with Google play or iTunes or any of those ever again. Once you’ve submitted it, it’s there. It’ll live there forever. As long as you keep your, your Libsyn feed current your Libsyn account current I should say.
Michelle: Okay, so nerdy question and I know it’s not the most important thing. We already talked about how you can record with your ear buds, but what is your like favorite, favorite dream microphone,
Caroline: You know, okay, it’s so funny you asked me this because I am not a fancy microphone girl. So you know, those pretty Yeti and microphones. Everybody loves to take pictures of, these are actually my least favorite. Um, they have the worst sound you guys. I can’t even like I can, like when somebody sends me their files and I listen to it, I’m like, Oh, it’s a Yeti, I can hear it. But I literally use this guy. I bought him three years ago for like $40 on Amazon and he has worked out great. It’s called a Blue Snowball. And so I think that’s key. Like you don’t have to spend a lot of money on a fancy microphone. And then you have which microphone do you have?
Michelle: The Audio Technica something or other? ATR 2100.
Caroline: ATR. Yes. Yeah, those are great too. So I think just don’t go spend $100 on the Yeti is basically my, my best two microphone.
Michelle: Yeah. I mean like some of them are nicer looking. I don’t like how this one looks, but um, but it works and I think it’s like $50 or something.
Caroline: Yeah. And even if you, just like, we started out just with, you know, the headphones with a microphone on it and the key to using these is to the microphone still. Otherwise you’ll get a lot of scratching. And so if this is all you have right now and you’re ready to jump in, then use this. No worries. Also you guys, yesterday I was in a pinch. Um, I needed to record just a little, like two second snippet for an episode and I was like, you know, I’m going to try my iPhone voice memos situation and I did and it actually was really great. So if you want to just use the voice memos on your iPhone, that works really great too.
Michelle: Kind of amazing.
Michelle: All right, we’re running short on time, but first I want to do one more question, but before that I want to urge all of you guys to go check out Caroline’s website, see what she’s all about. She’s at wild home podcasting.com and if you go to wild home pod, podcasting.com/newsletter tell everybody a little bit about what they will get.
Caroline: Yeah, so when you sign up for the newsletter, I have a free podcast launch checklist, which is literally a checklist that just tells you all the things you need before you launch your podcast. And so definitely go check that out. And when we have a lot of resources for people who haven’t launched yet, that’s something we talk a lot about on the blog. So be sure to check that out as well.
Michelle: Awesome. And if you check out my new podcast, she’s got power, you find it in iTunes, you can find it all over the place. You can see the magic, the Caroline works on my sometimes not so great audio weaving in the music and making it sound great. Everyone who has listened to it has been like, Oh my God, you sound so professional. And I’m like, I literally record in my like unfinished basement with like not great acoustics, but it comes out. It can come out really nice.
Caroline: Yeah. And I think that’s so important that you bring up the location because I think a lot of times when we think podcasting, we think podcast studio, I need to get soundproof foam boards and everything and you don’t. When I record, I record in this room at this desk. You don’t need anything special. So you can get started today if you wanted to.
Michelle: So, no excuses you guys, and I want to touch on this one last topic is asking how do podcasts get linked to Facebook? So I think that the topic here is really like how to repurpose your podcast. Like right now, I don’t know if you would consider this linked to Facebook, but I’m just going to describe how I am trying to get the most mileage possible out of this podcast and, and then Caroline, if you have other ideas for how people are doing something similar, you let us know. Yeah. So every week, as you guys know, two o’clock Eastern time, I am broadcasting live into the Health Coach Power Community Facebook group. I’m doing a Facebook live, that’s how it’s quote unquote linked to Facebook. So you guys get to watch as we’re recording it live like we’re doing right now. Sometimes I just do this directly through Facebook if it’s just me, because Caroline and I are doing this together, we’re actually on zoom together and then zoom broadcast to Facebook.
Michelle: But in any case, it’s just like doing a Facebook live, except I’m also recording it on my end. So I have the original audio file and then we take that audio file, we do a little bit of editing to it, and that’s what goes to Libsyn and to all of the podcast providers like iTunes. The other thing that we do is we take this video and we upload it to YouTube. So you can also find health coach power, community channel on YouTube. So some people prefer to watch and there’s like a library there of all of our old episodes actually like a really good place to go find all the episodes cause you can just see them so easily. Sometimes it’s easier than scrolling through iTunes. So we’re kind of all over the place because once you create content, you can repurpose and repurpose. And then we even take the video and edit it down to 10 minutes and upload it to IGT TV, which ends up on my Instagram feed and boom, bada bing bada bang or all over the place. What else should I be?
Caroline: Yeah, no, that’s, that’s so great. Uh, I have a couple clients who actually use the videos from their interviews for YouTube and have found that to work really well for them. Um, and in fact, if you’re hosting with Libsyn, you can actually send your podcast episode with just a picture, uh, to YouTube as well. So there’s also that option, but I think you really hit the nail on the head here. Like you’re doing all this work, you’re creating this podcast, so you want to make sure that you reuse this content everywhere. So it needs to be on your blog and needs to be on your website. You should post about it on Instagram in which you do with a little audio grams, which are like little audio clips, snippets that you can use. And you don’t even have to do that. Just posting it everywhere. And then even breaking that down. So like we talked about breaking topics down, how can you break that podcast episode up into more content to share, you know, whether that’s a Facebook post or Instagram posts, and that’s going to help build your listenership as well. But that’s going to see you so much time because now you’re not having to write blog posts, you know, produce content for your podcast. Think of Instagram posts, tie it all together and it’ll be so smooth.
Michelle: You brought up the one that I forgot. Of course we all publish this to my blog. Yes, you go to health coach, power.com you’ll see for this episode the video of Caroline and I at the top. Then there’ll be an option to listen to just the audio and then we actually submit the audio to a service called Temi. It’s T. E M. I. What’s the other one? Um, there’s another transcription service. I can’t remember right now that’s very popular.
Caroline: Rev is a big one.
Michelle: Rev and it’s cheap. You know it’s like I don’t know what it is.
Caroline: Yeah, it’s like a couple, it’s like 30 cents or something a minute. Sometimes it can go up to a minute depending on how precise you want them, but…
Michelle: yeah, exactly. So we do that every week. So then everything that we’re talking about today will be in a transcript, which would be nice. Cause then you can easily find what you’re looking for when you’re like, what did Caroline say about iTunes? But it’s also nice because then search engines are actually able to crawl all of the content that was part of your podcast and help your blog posts and your podcast come up in search results.
Caroline: Yeah, absolutely. I think that’s so, so important. So like the one thing I tell business owners and particularly who are having who have podcasts is to be sure you’re using that as a blog post on your website. Just hands down like you need to be doing it. And if you’re hosting on Libsyn, uh, for each episode, a little embed code comes up with a player that you can just pop that in your website. It’s really easy. And the a player will actually be right there on your website. And if anybody clicks that and listens to it on your website, it’s going to count towards your downloads too.
Michelle: So good. So you guys make sure you go to www.wildhomepodcasting.com/newsletter so you can get your checklists and you can get started. And even if you just start with a voice memo on your phone recording and getting used to hearing your own voice, which can be weird. Yes, and these strange, you’ll get over it though, I promise. It takes about three years and you’ll be well on your way. And I would love to know about any podcasts that you are starting. So please leave a comment, send an email, let me know about what podcast ventures you’re up to, cause I always like to support our community. Caroline, thank you so much for joining us today.
Caroline: Thank you so much for letting me come and talk about my favorite topic. I had so much fun.
Michelle: Awesome. Well maybe we could do it again at another time with more advanced topics, but first we’ve got to get everybody going.
Caroline: Yes, for sure. Just start recording today. Just do it.
Michelle: Just do it, you guys. All right, I’ll see you next week. Everybody take care.