Health coaches tend to lack confidence in their coaching abilities. We think, "Can we REALLY help clients?" In the first of this 2-part series Michelle and Katey tackle WHY coaches are making mistakes and some of the most common.
Sometimes clients are motivated to do and try anything! And sometimes...not so much. In this episode Michelle and Abigail share about different client scenarios and how to help them take action and see results.
Interested in starting a group coaching program but not sure where to begin? Listen to hear about your options and determine if your business is ready for a group program. After all…it could be a major income stream for 2022!
Are you doing the "health coach scramble?" As the year comes to a close you might realize you never got around to XYZ in your business. Time to panic, right? Or...Michelle has an idea that will set you up for bigger success.
Having multiple income streams is super important for health coaches! That's why Michelle was so psyched when Fullscript came along. They allow coaches to suggest supplements from top-tier brands and earn up to 35% of every sale. Whoa.
If you want to start working with clients, you'll need to FIND some, for starters. And then...how to collect payment? How to get those forms filled out? What about actually, you know, helping with their health issues?
It's easy to get lost in the rabbit hole of Instagram...but is it even helping your health coaching business? In this episode Michelle is joined by Julie Fischer – a health coach who started her business on IG.
You've probably heard of all sorts of tools you "need" for your health coaching business. From Wix to Wordpress, Practice Better to Mailchimp...what's the difference? And what's actually necessary? Listen and find out.
Tune in to hear how brand-new health coach Janice Wisneski filled her practice in less than a year. Think it's impossible? Then you'll definitely want to take her advice about not overthinking the steps, taking "failures" as lessons and just DOING the thing!
We've all been there. A client shows interest in working with you…until you name your price. Now they have to think about it, talk to their spouse, etc. That's ok! Don't make these mistakes and you'll increase your chances of that client coming back with a YES.
Your "closing rate" is the percentage of consultations that result in a paying client. If you've never done the math, just go with your gut – do clients often sign? Or do they usually disappear after you've made your offer?
Getting clients to sign up isn't a matter of saying the exact right thing, being pushy or lowering your prices. Nope! In this episode Michelle shares how to have clients sell themselves on the idea of working with you...so you barely have to do a thing.
What do you think all successful health coaches have in common? Hint: It has nothing to do with their credentials. Join Michelle as she pulls back the curtain on real-life success stories and shares the magic that makes it happen.
Get ready because Michelle is about to walk you through an exercise to help you get connected with and SIGN your next 5 clients quickly. Whether you're brand new to health coaching or have years of experience, this is the most direct way to find clients.
HPU is Michelle's program for health coaches who want to create a sustainable, profitable business. But what's the difference between HPU and HPU's Fast Track Semester? (We get this question a lot!) Tune in to hear the breakdown.
Everyone says to choose a target market, but what if you can't pick? Should you give up on your business? Or push ahead without a target? In this episode Michelle debunks a few myths and helps you simplify the process.
During the summer everything sloooows down. You may feel your business has come to a screeching halt! But don't worry…that's normal for health coaching and in this episode Michelle shares some fun ways to make the most of summer months and prepare for the fall.
Whether it was an unexpected layoff, sickness, family emergency or having to suddenly play full-time babysitter and homeschool teacher, Covid knocked down more than a few fledgling health coaching businesses. Now that things are returning to normal, let's talk about how to jumpstart your coaching practice.
Week after week, coaches ask in our Health Coach Power Community Facebook group about growing their mailing list. Sometimes it's slow going, huh? In this episode, Michelle shares 5 things she's noticed are often happening when a coach is struggling to build a list.
Did you ever think that by becoming a health coach you were also going to have to be a writer? Crazypants! But between emails, blog posts, social media and client materials, copywriting is a valuable skill that will save time and increase your impact.
The sky's the limit when it comes to creating online courses…but sometimes that's a bad thing. There are too many options! How can you possibly choose? In this episode Michelle will help you brainstorm.
Starting an online program can be risky! What if you sink tons of time and money into something that…no one buys? Well, Michelle has a better way to get your course started. In this episode she shares about how to start earning right away and know FOR SURE that your course will sell.
Building an online course seems like a smart move…but is it right for you, at your stage of business? Join Michelle as she shares about several different online courses she has run through the years – ranging from wildly successful to total flops.
How was tax season? Michelle has had nightmarish experiences in the past! If filing 2020 taxes was the pits, make sure to start NOW and make next year easy. Michelle talks about her experiences during today's episode.
Health coaches always talk about setting boundaries with clients…but aren't always practicing what they preach! In this episode, Michelle shares about when and how to draw boundaries that will help you work smarter and protect your energy as a health coach.
The logistics of running a 5-day challenge can be overwhelming. In this episode Michelle helps you concept and outline your very own event including topic, title and content for each day. How's that for a head start??
5-day challenges are fabulous for accomplishing a lot in a short period of time. Want clients? Want to grow your mailing list? Want to beef up your Facebook group? Want coaching experience? You're in the right place.
Listen in on Michelle's conversation with Elyse (from The Functional Medicine Coaching Academy) about how coaches can successfully work alongside medical practitioners as an alternative – or in addition to – running your own private practice.
Tune in to hear how Healthy Profit University member, Danielle Meitiv, went from a mailing list of 0 to 1100 (and signed 5 paying clients!) in one month. When it comes to social media, it's all about smart strategy!
Whether for personal reasons or because it's totally time to invest in your business, sometimes we need to earn an extra chunk of change right away. (Like the time the roof of Michelle's house was leaking and suddenly the whole thing needed to be replaced. Oh boy!) Listen in for 3 smart ideas to generate income quickly.
This episode will help you figure out if business coaching is right for you during this season of your business. And here’s the thing…you may not need it! If you DO…well, business coaching comes in many shapes and sizes.
Think it's impossible to really help anyone as "just" a health coach? Think again! In this episode Michelle is joined by Reed Davis of Functional Diagnostic Nutrition to talk about a unique opportunity for health coaches to use lab test data to formulate natural protocols.
Although Michelle spends a good deal of time helping coaches build successful businesses…this episode is all about her own private health coaching practice that goes on behind the scenes. After all these years, YES she's still actively working as a health coach!
In this episode Michelle shares how sometimes the investments she's made in her business have REALLY paid off. Other times, not so much. So how do you know when it’s time to invest…and WHAT to invest in?
In this episode Michelle explores an alternative to marketing yourself as a health coach – let your clients do it for you! She's joined by Jodi Franklin to discuss what it takes to earn your clients' referrals. If you're starting out, or starting over, here's another perspective on how to be successful in your career.
When you're starting your health coaching business, what should you do first, second and third? Where should you put your (let's face it, finite) energy and resources? In this episode, Michelle will help you prioritize those very first steps.
Need a logo? You might be surprised to know Michelle used to be a graphic designer – so she fully understands the value of quality branding. But she also knows what it takes to succeed as a health coach.
To be a great health coach you don't need to know everything…but you do need to keep your clients engaged with the process. That's what leads to results and referrals! In this episode, Michelle is joined by Nathalie Garcia, co-founder of Practice Better, about how to provide excellent service in the most efficient way possible.
How does marketing actually work to generate clients? In this episode, Michelle pops open the hood so you can look at a marketing engine and see how all the different parts work together to create the desired effect of signing clients and earning income.
Sending emails and no one is responding? Posting to your Facebook group and just hearing crickets? In this episode, Michelle talks about 5 specific ways to build engagement - and why it's so critically important.
New coaches are always asking, "Do I need a client agreement?" When it comes to legal issues, the blind shouldn't be leading the blind! That's why Lisa Fraley joined Michelle for this important episode.
Like the idea of marketing yourself through a Facebook group...but feel like you don't have the time? Well, Michelle learned the hard way but it IS possible to be present with your groups in a way that's manageable for a busy schedule.
In part 1 of this 3-part series, Michelle shares how Facebook groups have made a gigantic impact on her business. What started as "side income" has grown to support her family and she credits Facebook groups with being the most powerful tool used along the way.
One aspect of succeeding financially as a health coach is reaching more people with less of your time. Private coaching is GREAT but you can only physically fit so many 1:1 sessions into your calendar. In this episode, Michelle describes the 3 main kinds of group coaching programs.
When Michelle started her health coaching business she was doing a lot of different things with minor success. But the first thing that really STUCK was a cleanse program. In this episode, Julia Sarver shares her similar experience and how a simple cleanse-type program can change a business.
Like all of you, I was blindsided last March when covid hit and the world seemed to turn upside down. I’d been steadily growing my business since 2009…but all of a sudden the game changed. In the end, my business became stronger than ever.
If you've ever wondered how to turn your list into paying clients – well, sometimes it happens RIGHT away. In this episode Michelle is joined by health coach and Healthy Profit University member Shawne Johnson, to talk about a recent list builder that resulted in several paying clients.
If you've ever found it difficult to grow your list, this episode is for you. Michelle is joined by Healthy Profit University member, Kirsten McCarthy, to discuss her recent successful list building event. As you'll see...it's all about keeping it SIMPLE.
One thing Michelle hears from health coaches alllllll the time is that they’ve TRIED growing their mailing list in the past but it just isn’t working. They feel like giving up. If that’s you, you’re not alone! In this episode, Michelle shares how one health coach found success with her list-building effort.
It's easy to get overwhelmed with all the places to put your energy – a website, Instagram, Facebook page, Facebook group, etc. But there's ONE place that should come first and remain a priority: Your mailing list. Learn why that's true and how to get your own list up and running for free, very quickly.
In this episode Michelle shares how she felt (like a hot mess!) back in 2008/2009 when she got started as a health coach. She'll come clean about the mistakes she made so that YOU can avoid the same issues.
We’re moving into a special time of year…but a challenging one for health coaches to find new clients. How can you make the most of the holiday months? In this episode Michelle shares some tried-and-true ideas.
Virtual or in-person, workshops are one of the best ways to grow your audience and earn at the same time. But where should you hold a workshop? What topics should you talk about? Join Michelle and special guest Kristen Ciccolini for this helpful episode.
Feeling the fear? There's no faster way to squash your business-building efforts than having that nagging feeling inside that says, "You're not good enough." If you've been worried what people will think of you if you put yourself out there, this is the episode you've been waiting for.
It seems like no matter what you do with your business, it's just not working. You need more clients, you need to build your mailing list, but it's just...crickets. So, how can you shift out of neutral and start moving forward?
Long before COVID, health coaches were working alone, from home. And (for the most part) don't even have remote coworkers or teams! If you're struggling with productivity, loneliness or itching for water cooler talk...this episode is for you.
We've had lots of questions lately around the structure of your program – how long, how many tiers, what to cover in each session, etc. Michelle answers your questions by taking a 100,000 foot view in this episode.
Our special series on succeeding in an online, quarantine world continues this week...and it's time to talk about the reality of social media. Do you hate it? Love it? Outsource it? Need help managing your time around it?
This episode kicks off a special series all about succeeding in an online, quarantine world. To start off, Michelle shares a personal story about how her health coaching practice went from in-person to 100% online-based many years ago.
In this episode Michelle shares her favorite online source for supplements – for herself AND her clients. The best part? It allows you to create a substantial passive income stream with top-notch products.
As coaches, it can REALLY weigh us down when clients don’t make progress. Or when they flat out flake on us. And it definitely happens! In this episode, Michelle talks about how to minimize these situations and handle them when they inevitably arise.
In episode 110 we talked about how to use Facebook groups...and many of you asked about what makes a group different from a Facebook page. To follow up, today's episode talks about how to use each. There are some big differences and they matter!
Sometimes you don't know what you don't know...and that's why Lisa Fraley is this episode's special guest! She'll shed some light on the red state/green state situation and help keep our practices safe.
Do you have a Facebook group of your own? Or have you considered starting one? In this episode Michelle teaches how to build an engaged, successful group as a killer marketing tool for your health coaching business.
You know that having a mailing list is important. Good. But what do you DO with that mailing list once you have it? How do you come up with something to write to them on a regular basis? In this episode, Michelle shares 2 of her approaches to this common conundrum.
Building a mailing list can be slow-going and yet it's oh-so-important! If you don't have a list, how do you build one up asap? In this episode, Michelle talks about the two main types of list builders and two main strategies for promotion.
Running a 5-day challenge can feel complicated. In this episode, Michelle gives a heads up on some things you should definitely know BEFORE running a challenge, and helps you decide if it’s a good idea for you and your business.
Whether you're pitching a corporation, writing an email or building a website...there is one main thing to keep in mind. People are, subconsciously, only interested in one thing. Today we’ll talk about how to harness that power in your marketing.
How do you decide how to spend your time? How to price your services? What types of projects to take on? Or even what to blog about? In this episode, Michelle talks about identifying business goals and give a useful example from her own health coaching practice.
Pricing your services can feel tricky when you're first starting out. In this episode, Michelle talks about where to begin with an hourly rate and beta offer. You'll also learn why this is NOT the best way to continue pricing yourself.
Wondering how to expand your business, gain experience, build a mailing list and find new clients...all without leaving the house? Look no further. In this episode Michelle and Kristen Ciccolini discuss holding successful virtual workshops, finding venues and what to expect for compensation.
It's our 100th episode! To celebrate, Michelle turns the tables and interviews 3 real life health coaches. You'll hear how your peers are succeeding and some juicy tidbits from behind the scenes of their businesses.
In moments like these it's an amazing thing to be a solopreneur with the ability to pivot on a dime and serve our communities while maintaining a business. If you've been stressing about how to manage our new reality of social distancing, financial woes and chronic PANIC mode across the world ... you are not alone.
Wouldn't it be great if you had a website where people could buy your recommended health and wellness products and YOU would earn passive income in the process? It's a common thought...and today I'll share my experience with the "online store" idea.
Ever wonder what's actually working inside a successful health coach's business? In this episode, Michelle shares how her multiple podcasts have been generating the greatest return on investment in her practice, and some tips for finding what works in YOUR business.
Starting an email list is one of the first things every health coach needs to do - before a website, before a logo and certainly before trying to launch a program. In this episode, learn about where those first mailing list members come from and more.
Listen and learn how online programs can be used in your health coaching practice, and whether or not you're ready to run one. Michelle shares her own experience of cobbling together online courses and invites special guest, Nathalie Garcia from Practice Better, to explain an easier solution.
Michelle often talks about choosing a target market and designing a signature program for them. In this episode, she gets really clear about how your target market is a TOOL...and shows you how to put that tool to good use.
Why bother creating your own signature program unless it's going to move the needle in your business? In this episode Michelle shares 3 reasons and gives specific examples of how a signature program has made a big difference in her private health coaching practice.
It seems so simplistic but MANY coaches do not have a firm grasp on exactly what they are selling. If you have a vague notion but are not sure how much to charge and are still letting the client dictate the terms...this episode is for you.
Too often, coaches are kind of flailing in the breeze, getting caught up in this or that – basically, all over the place. This is the 3rd episode in a special series designed to help make 2020 your best year yet!
Today we're going to talk about the actual "meat" of our businesses — the actual coaching, you know? The working with clients part? I know it's cliche to say, but this gets soooo much easier with experience. I've seen a lot of questions about it lately though…so I'm happy to lend a hand!
Are you overwhelmed by the idea of hosting things like a live workshop or webinar? Today I'll introduce a much more simple idea to rev up your business – a simple email course. Come learn how to easily pull this off, build your list and provide great value to your audience.
What does it take to get your own podcast started? If you've never done anything like this before it can definitely be overwhelming...from what microphone to use, to how to make it worth your time and energy. Join me and Caroline, my podcast producer, to get all your questions answered.
Ever wonder why some food photos look unbelievably delicious and yours look like...blah? Whether it's for Instagram, your blog or a cookbook you want to publish, join me to discuss simple food photography tips that make all the difference.
Stumbling around with Instagram and looking for inspiration to build your business? In this episode Michelle shares the exact IG accounts all health coaches should be following and explains how this will help you actually grow your business with social media.
Ever struggle with what to name your business? I certainly have — 10 years ago I wracked my brain to come up with a name, and just this past year I had to do it all over again. Today we’ll talk about what works, what doesn’t.
Have you ever considered starting a Facebook group for your own business? I’ve been getting a lot of questions about this so today I’ll tell you everything I know about starting a group…including IF you should in the first place.
Food (especially delicious, beautiful food) can really open up a conversation about how to eat well. BUT there are some major pitfalls to avoid when creating and sharing recipes. In this episode, Michelle and Ashley Sauvé from That Clean Life brainstorm different ways to use recipes in your business.
Do you feel like you’re in control of your business? In this episode, Michelle gets super transparent about how at a certain point, she truly felt like she wasn’t in control of her business…and how her project manager, Stephanie, helped turn that around.
Bet you never thought being a health coach was going to involve so much...selling. Does it make you cringe? Don't worry – in this episode, Michelle shares 3 reasons why you don't have to become a used car salesperson..
Do you feel confident in your ability to help your clients - even beyond weight loss or needing more energy? Think about healers who are invaluable to their clients, garnering referral after referral. That's the sweet spot! In this episode, Andrea Beaman joins Michelle to share her secret sauce to healing.
Have you ever been asked to make a meal plan for a client? Have you ever tried? And is this even within your scope of practice? In this episode Michelle shares IF, WHEN and HOW she offers meal planning inside her own health coaching business.
Need to start making money, like, now? Well, where do you even begin? If you're like most new coaches you're trying to do 1000 different things including perfecting your website, learning how to use Instagram and starting a blog. But what's really important when you're getting started? That's what Michelle covers in today's episode.
Have you ever thought about holding a corporate workshop as a way to get more clients? It's a smart idea - but can be challenging. So how do you go about it? In this episode Michelle shares her experience.
This episode is for all of you who are not currently practicing as a health coach. You're wondering, "Is health coaching really for me?" Maybe you're certified but never got your business going. Or maybe you're only considering becoming a health coach.
Are you working with clients in person? Or do you have more of a virtual arrangement where you coach clients long-distance? In this episode we'll talk all about HOW to coach virtually, how to bridge that gap, and still create powerful transformations.
Running a business requires facing money issues – like clients who don’t pay on time (or ever.) In this episode Michelle shares how to gracefully handle such situations without compromising your own sanity or health.
Are you getting overwhelmed by blogging and emails, podcasts and social media? You are not alone and this week we'll talk about streamlining your content creation process so you can do LESS and achieve MORE with your time.
What do you say when someone wants to "pick your brain" and get advice...but not actually book a consultation or become a client? Are there times when it's beneficial to go ahead and give free advice? In this episode Michelle talks about handling it gracefully.
Entrepreneurs often work harder and stress out more than anyone else. (Yes, even health coaches!) In this episode, forget about clients for a bit as Michelle tackles the task of bringing extreme health care into your life, and hers.
Want to be a virtual health coach but not sure how that works? Michelle has been working virtually for a decade and in this episode she shares the pros, the cons and exactly what tools you need to make it happen.
Want to start a blog? Or improve the one you have? In this episode, Michelle tackles the question of whether you should start a blog – and if so, how to make sure it actually benefits your business' bottom line!
Michelle gets personal in this episode, sharing exactly what she did in 2018 to make it the best year ever in her business. From how she outsources to how she sits (or doesn’t) at her desk…you’ll get tips to incorporate into your own profitable New Year.
If a project or a venture is not flowing in your business…it likely means that in some way you’ve put the cart before the horse. That’s why you’re not getting anywhere! In this episode Michelle shares how to “back out” of your stuck places and achieve your goals.
Does it ever feel like you are wasting hours of your life on social media? How do you even know if it’s working? In this episode Michelle sets expectations and shares her approach to Facebook, Instagram, etc.
Sometimes health coaches dream big...but get overwhelmed and paralyzed. Or they set "goals" that are more like a "wish." In this episode, Michelle discusses how to truly work on your goals and make them happen.
Email newsletters can be DAUNTING! In this episode, Michelle shares: – Her formula for effective, interesting and simple emails. – Explains why the word “newsletter” should be tossed to the curb. – What name to use on Facebook. – How to make sure your group programs get lots of engagement. …and more!
Have you thought about running an online program but don't know where to start? There are quite a few options! In this episode, Michelle walks you through 3 of her favorite setups, ranging from easy and inexpensive to more complex.
In this episode Michelle shares about her very first clients and gives some practical ideas for finding clients of your own. She also discusses the top 3 things any new coach should focus on in order to get their business off the ground.
Should you run a detox program? And if so, how should you go about it? In this episode, Michelle explains her concept of a “so-called detox” and how to make sure you’re not contributing to a dieting mindset.
Are you spending way too much time with tasks like billing, scheduling and trying to get your clients to actually complete and return forms to you? ? In this episode, Michelle discusses solutions to this problem, plus she shares why Facebook is her favorite social media platform and much more
Have you ever wondered what tools and bits of technology you need in this age of video and live-streaming events? Not to mention more common tasks like printing flyers or hiring an assistant? In this episode, Michelle shares about her entire desk and recording setup, her assistant’s jobs and so much more.
Are you collecting testimonials from your clients? To make sure you get the most useful testimonials possible, follow along with the tips in this week's episode! Michelle also shares how to manage a Facebook group for your online course and how to know whether your target market is TOO “niche” or not.
Would you love to be able to go beyond the basics of health coaching and offer more for your clients? If so, you're in for a treat. In this bonus episode, Michelle interviews Dr. Aviva Romm about just that!
Discovery call, health history, initial consult…whatever you call it, it’s the first time you’re talking to a prospective client about the possibility of working together. In this episode, Michelle makes it less nerve wracking!
Are you struggling to define your target market? In this episode Michelle explains how to make your marketing more effective by narrowing down your niche, what types of freebies work best to grow your mailing list and more!
Launching a shiny new health coaching business can be truly intimidating and prevent you from doing…anything! In this episode, you'll learn how to start your business organically, without overwhelm and much more.
Are you worried that your prices are too high? In this episode, you'll learn why your target market has everything to do with your pricing, how to not take it personally when a potential clients says you're too expensive and more.
Having a hard time doing it all? An entrepreneur’s list of tasks is no joke and in this episode Michelle shares how she manages her calendar, how to make your business work with part time hours and more!
Do you have an opt-in or freebie on your website – something you give away in exchange for an email address? In this episode, Michelle explains how to determine if your opt-in is actually working for you and much more!
Have you considered doing trainings beyond your health coach certification? There are so many resources available! In this episode Michelle talks about what’s worthwhile and what’s not, at different points of your career.
If you’ve ever held a webinar, created a freebie or held any kind of event, you know that the challenge is getting people to sign up for it. In this episode Michelle shares smart ways to promote yourself that cost zero dollars and much more!
Does the idea of choosing a target market make you want to run screaming in the opposite direction? In this episode Michelle shares her story of finding her perfect target market and will lead you through an exercise to determine your own.
Curious what Michelle’s first 2 years of business were like? In this episode she shares all the gory details! Michelle also gives advice for working with a client who is addicted to sugar and how to increase opt-in’s from your free content.
Have you ever thought about partnering with a gym or yoga studio to help grow your health coaching business? In this episode, Michelle shares exactly how she got herself off the ground by leveraging relationships with local workout spots and much more.
When you’re meeting with a prospective client, do you break out into a cold sweat thinking about “closing the deal”? You’re not alone. In this episode, Michelle shares her most powerful tool for signing clients during that initial consultation and more.
In this episode Michelle talks about the power of staying within your scope of practice as a health coach. She also shares the 1 thing she does with every single client and drops some knowledge about digestion and gallbladder woes.
This week, Michelle talks about all of those nit-picky business items that can drive you crazy, like business registration, insurance and tax ID numbers. She also covers secrets for great video lighting, why you should stop looking at other health coaches' websites and much more.
In this episode, Michelle advises how to go about working with children in your health coaching practice, what to do with a client who has hormonal imbalances and shares her favorite book on nutrition for pregnancy.
This week, Michelle helps you get some free publicity for your business, shares what tools you need to host a Facebook live session and shares her experience working with clients who have had gastric bypass surgery.
Subscribe to the Health Coach Power Community Podcast on iTunes
This week, Michelle answers questions about:
Which website platform to choose
How to survey your audience effectively
How to help a client who is afraid to lose 100 lbs. because of the possibility of saggy skin
...and much more
Tune in weekly for more candid answers and ask your own questions by joining her free Facebook group: HealthCoachPowerCommunity.com.
This episode is sponsored by Michelle's free, on-demand training to help health coaches earn a full time salary. Click here to learn more.